Aug 31, 2017

Judy's Lesson

Earlier this week I was honored to give a talk at an event called "Women Who Inspire" for a group of women in the fields of food, education and farming. I decided to center my talk around my aunt Judy, a talented artist, who taught me some lessons that helped shape the way I see the world, and the way I approached launching Curio. Below is a slight adaptation of the talk.

Starting a business is hard. Beyond that, starting a mission-driven business is even harder.
When I started my business a few years ago, I didn’t realize how challenging it would be to balance the everyday business duties with my long-term vision of making positive impacts on spice communities around the world. Curio is still young and doesn’t have big purchasing power, nor big budgets for charitable donations. But what I do have is an incredible community – such as the one right here in this room – one that pushes me and inspires me and keeps me moving forward. Tonight I hope to share with you some stories of how I got started, including one from a women who inspired me. 

Judy Garlow, Self-Portrait, Watercolor
This woman was my aunt Judy, who was also my god mother. Since she passed away relatively young - at age 64 - I hold my memory of her, and her impact on my life, even more dear.

Judy taught me to paint watercolors starting when I was just six years old, and though it's not something I do as much now, the underlying message it taught me is something that drives the heart of my business and my philosophy behind ethically sourcing spices.

I started Curio from pursuing an obsession with the spice saffron.  Saffron, as you may already know, is the world's most expensive spice, being so labor intensive to harvest. But something that's not as commonly known is that women in Bronze Age Greece held a special relationship with saffron. While it's not a watercolor, there's a painting - a fresco - from 3500 BCE (think Stone Henge era) on the island of Santorini that depicts women harvesting saffron, using it medicinally and offering it to a Goddess. Scholars still argue over what this fresco means, but it's clear that the spice and its depiction of women held some weight.

A section of the Xeste III fresco from Akrotiri, Greece. Circa 3500 BCE

After graduating from college with a degree in environmental studies and creative writing, I wanted to learn more about it - I wanted to write about it and how perhaps the reverence for a spice might teach us a new way of relating to food and agriculture. In classic post-college optimism, I envisioned writing a 300-page book on the subject while successfully publishing articles in well-known food and literary magazines. But that didn't happen. In classic post-college reality, I got a job as a barista and mastered the skill of latté art. But my aunt Judy had just passed away, and had left me some money, so I also planned a trip to Greece to start my saffron research. Besides, one of my customers at the coffee shop had a brother-in-law in Athens, so how many more reasons did I need?

So I travelled to Greece and found the brother-in-law, whose cousin's wife's best friend knew someone in the village of Krokos where they produced the saffron. I showed up and she greeted me with a jar of cherry jam and we drove out to the saffron cooperative together. I asked a lot of journalistic-like questions and took a ton of photos and they all smiled and wondered who was this saffron obsessed nut-case.

I also made it down to Santorini to try and see the fresco, but the dig was closed because a roof had collapsed killing a British man. So I stood outside the chain link fence and talked to the German shepherd guard dog.

This was just my first trip to Greece to research saffron - later I'd raise money through a Kickstarter campaign to return to the saffron fields and learn how to harvest saffron first-hand. My favorite moment from that trip was our last day in the field harvesting the saffron crocuses when my host-mother, Thomae, who didn't speak English but was the best saffron picker in the village, asked her son to tell me something. Her son Vasilis stood up and said "Claire my mother wants you to know something. She says her two favorite things in life are cooking and harvesting saffron." I laughed and told him to tell her: "Me too."

Researching saffron was sort of the symbolic beginning of my small business. In starting with the mysterious history of this spice I became curious about how our relationship to food had so changed over the course of time - how so many foods we eat today (including spices) have turned into mere commodities, with no significance as to their origin, quality or production values, and certainly no goddesses in site.

This intellectual dive into saffron led me to consider other spices as well, so 5 years after that initial trip to Greece, and after working in several spice-driven restaurants and also self-publishing a short book of watercolors and recipes about saffron (dedicated to Judy, of course!) I moved to Thailand for four months to travel to more spice origins and learn first hand the stories behind the spices. I visited cinnamon farms in Sri Lanka, pepper farms in Cambodia, Vietnam and India, talked with cooks and food producers everywhere I went.

Central Sri Lanka

I was painting regularly at that time - in fact with a travel kit that Judy gave me. While she never told me this explicitly, the lesson I learned through painting watercolors was simply to slow down. To be successful with watercolor you have to wait for layers to dry, so a lot time is just spent sitting in a meditative-like state, literally watching paint dry. And when you're traveling alone there's often many moments when it's ok to do just that. Every time I'd pull out my kit to paint a picture I had to physically slow down and breathe and look. See the shapes and colors of the scenery, watch the people working, talking, and living.

This process of slow observation and patience is what drives the mission of Curio forward - in offering unique spices sourced directly from sustainable farms I hope to show how the difference in taste is not just an empirical difference in flavor but an awareness about the spices, the environment and the people who grow them, a richness that no stale commodity spice can compete with. In a way, you can think of sustainability as empathy with producers—by understanding their challenges and goals, you can work with them and help sustain the production for years to come.

For me this awareness started while watching my aunt put brush to paper, trying to make sense of the world. Perhaps you have a person in your life like my aunt Judy - who taught you something simple that has stayed with you throughout your life. Or perhaps you can be that person for someone else. 

Jul 25, 2017

Purity of the Sea / A Visit to Eggemoggin Reach

"I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day." - E.B. White

Mark knows that whenever we plan to go anywhere that inevitably it'll be spice related. Fortunately (or unfortunately for him) there aren't many places on the planet that don't grow or celebrate a spice, and if there isn't a spice then there's a salt. Thankfully, our world is rich with aromatic plants and intriguing place-based salts so even if soylent shakes are the future, you can be sure they'll be well spiced. But it's also why E.B. White's statement about torn desires is very true to my heart. I'm not just hunting treasure when I travel but looking for ways through which spices can teach me about improving the world.

Jun 26, 2017

To Japan, for Sansho

I'm here in the shop on a Sunday afternoon, listening to Al Green and watching a bout of rain brush the sidewalks with moisture. It's distinctly summer now, and I am reflecting on how I started this season in Japan, just as the lilacs finished blooming here in Boston. Mark and I travelled there together for a little over a week earlier this June, and it still glows in my memory with a kind of shimmering green light and a distinctly fresh and different flavor.

Towards the end of our trip we made our way from Kyoto to Koya San, a temple town high in the mountains of the Wakayame Prefecture in the South East of the country where we wanted to stop along the way. Wakayame is known for its agriculture, and indeed on our way to the famous temples of Koya San we drove through a valley overflowing with persimmon groves, but our main destination in the province was neither persimmons nor Buddhist temples but a tiny sansho pepper farm.

I can't recall where or when I first learned about sansho, but it's been on my mind for the last five years.

How do I describe the feeling of finally stepping foot on the farm and seeing a sansho pepper tree? My heart fluttered like I'd just met a favorite celebrity. In general, seeing a spice in its native habitat (especially rare ones, like sansho) is so thrilling I can only imagine it's something like a biologist traveling by boat to a specific section of ocean, donning the appropriate gear and then diving in to spy a favorite species of fish.

But instead of diving underwater we ventured down a narrow winding road that traced a river and dove through long tunnels carved through mountains. Already we'd gotten lost and had to call the interpreter we'd hired, Yoshi, who was meeting us at the farm. We finally found Yoshi on the side of the road, waiting for us in his black Nissan and he nobly led us the rest of the way to the farm. Upon arriving, we were both so relieved that we'd made it (and not too late!) that I barely noticed the small crowd that had assembled along the side of the farmhouse. After we made introductions Yoshi turned to us to ask if it'd be alright if our visit was filmed for a local TV show, oh and also there is a newspaper reporter who'd like to conduct an interview.

Needless to say it was quite the event, and made me feel so honored that our visit from America was considered so special, since every trip to origin I make is incredibly important and often I'm not sure how the other party feels. (Do they care? Am I wasting their time?) In this case, the good feelings were mutual and I hope to post some clips from the news show in a few weeks.

We visited the farm on the early side of the harvest, when the fruit was just beginning to ripen. After the initial formalities were out of the way the first thing we did was climb a small hill next to the family rice paddy and pluck a few sansho berries to taste, fresh from the tree. Immediately I tasted the rush of lemon notes, a zingy, pungent brightness (almost like raw rhubarb) followed by the familiar buzz or what Harold McGee describes as "the effect of a mild electrical current." (see p. 429 On Food and Cooking) We then walked up to the main field, the farmer in his white muck boots with me and Yoshi by his side, followed by my husband Mark, busy snapping photos, followed by the camera crew, a local friend named John who was half Japanese half American (another interpreter, yay!) and the farmer's wife. The field was flat because it used to be a rice paddy, and it was filled with the small shrubby sansho trees that had been maturing for ten years before starting to bear fruit. Ten years to start producing! That's just one reason this spice is so expensive.

We were surrounded by gorgeous green mountains, and the sun beat down on us as we chatted (slowly, since it was through interpreters) and there was much picture-taking. Eventually we made our way back to the farm house, which doubled as a small café and shop where they sold value-added products like sansho jelly and their own version of Shichimi Togarashi (7 spice) that is the most common blend that uses sansho. The farmer's wife made us tall glasses of ice water into which she'd mixed a spoonful of sansho jelly in place of a piece of lemon. She then served us slices of Camembert cheese (perhaps the only cheese we ate on the trip) dusted with bright green ground sansho.

Sansho pepper, with its lemony flavor, is most often paired with rich, oily foods, such as unagi (eel) or in this case with rich dairy products. I learned that some European chefs who have begun importing the spice are using it in desserts, because of the bright, perfumy aromatics and the entertaining effect on the tongue. The TV producer asked me what I expected Americans to use it on, and I said fish, maybe noodles. I still wonder if he wanted me to say something surprising, like "on burgers!" But I had trouble expressing the fact that many Americans, including myself, simply crave the distinct flavors of Japan.

The visit concluded with my purchase of the sansho pepper, during which time I also mentioned what a hard time I was having finding good yuzu peel to use as a spice. Yuzu is a popular citrus fruit in Japan - it looks like a lemon but is related to a pomelo - and it is famous for its gorgeous floral aroma, not so unlike Meyer lemon but with more intensity.  It turned out they grew that, too, and not only that but they were one of the few producers in the country who made a highly aromatic version with no pith (the bitter, white part that is between the peel and the fruit).

Why sansho was growing here in the Wakayama prefecture no one was sure, but the farmer said rumors were that it had been brought here by a monk in the year 900, and was prized for its medicinal, digestive properties. Even though Mark and I had visited several temples, including staying overnight in one where we woke at 5AM to attend the traditional morning prayer service, I felt most at peace and most connected to the planet while on the farm. Maybe it was the smiles of the farmer and his wife, maybe it was the rumple of green hills or the sun slanting across the rice paddies, but this religious experience was definitely spice-induced.

About Sansho pepper:

Sansho pepper is a relative of sichuan pepper, so not a true member of the black pepper family (Piper sp.) but rather a berry that belongs to a branch of the citrus family, called Zanthoxylum. These trees are often called 'prickly ash' and some members of the family (there are 250 or so) are used for bonsai. The spice bearing members of the family produce a fruit whose seed pod is valued for the buzzing, numbing, tingly effervescent taste that it creates. It's the husk of the seed pod, not the seed itself that's valued; the seed creates a sandy texture when used in cooking. The reason it's called sansho is that the molecule responsible for that numbing effect is called "sanshool" and is actually related to the hot sensation you get from black pepper (piperine) as well as chile peppers (capsaicin).

Sansho (Zanthoxylum piperitum) is different from sichuan (Zanthoxylum simulans) primarily for its distinct lemon flavor, like fresh lemon rind. Its main harvest is in the summer, when the seed pods are ripe but still a bright green, and it's dried very slowly in dehydrators. Sichuan on the other hand is usually harvested later in the season and dried in the sun so it turns brown (or reddish-brown) and has a more roasted flavor.


The most common appearance of sansho is in the popular spice blend 'shichimi togarashi' or Japanese 7 spice, used as a table seasoning throughout Japan for anything from ramen to sushi. It's used on its own to season grilled eel (which is quite oily and rich) but it can also be used on rice salads, green summer salads, soba or rice noodles, grilled salmon, grilled mushrooms and more!

Recipes coming soon.